How To Create Your Buyer Personas

Buyer Personas

Image Source: Hubspot Establishing the correct buyer personas is the cornerstone of any digital marketing plan, it is the starting point from which all tactics and strategies will be deployed. In countries like South Africa, where Internet penetration has not yet reached all areas of the population, it is also important to the ask “who […]

How To Build A Powerful Daily Lead Generation System Into Your Online Marketing

Lead Generation Team Meeting

Building a daily lead generation system into your online marketing is arguably the cheapest way to ensure that your sales team have qualified daily leads from which to acquire new clients. The secret to setting up these lead generation campaigns, is to do it correctly and this is where so many companies fall short. The most […]

The Digital Buyer’s Journey

Zero Moment of Truth ZMOT

How a typical buyer’s journey progresses. Google has named this search action the ZMOT (Zero Moment of Truth). When prospective clients are searching for your product, will they find you? Inbound marketing is the science of ensuring your product arrives at the Zero Moment of Truth and then provides mechanisms for the purchase thereof. Or […]

Benefits of Email Marketing

email marketing

Benefits of Email Marketing Build and maintain long-term relationships with clients. This is probably the most important aspect of email marketing. You have the ability to maintain an ongoing relationship with existing clients. With continuous communication, you maximise your chance of achieving sales you might not have made while minimising the chance of your competitors […]