Hi, I'm Leon. I head up the digital marketing strategy for FRONTPAGE Media and in this article, I am introducing the inbound marketing methodology for creating online leads and website driven sales assets.
One of the key challenges is to ensure that the daily leads that are passed on to your sales team are in fact sales qualified leads (SQL’s) and not just marketing qualified leads (MLQ’s), in other words, the lead has been nurtured through a careful process and has reached the status of what the sales team would consider a “hot to close” prospect.
But where and how do you start with Inbound Marketing?
Perhaps you have even tried Google Adwords and Facebook advertising and the results have just not been good enough.
Or you may even have experienced good solid daily traffic to your website and it is just not converting to good sales leads.
Re-designing your website is not always the answer either.
New prospects seldom need to land on your website homepage to engage with your company, they should be taken straight to the pages and information they are looking for and from there engage with your company through your lead generation forms and irresistible offers.
Inbound Marketing is not a one man job.
If your current strategies are not working it is not your fault, it is because you do not have the right team of specialist looking after each and every aspect of your Inbound Marketing.
Do you have onboard expertise that can create world-class digital assets in the following fields?
Digital marketing strategy
Inbound marketing game plans
Developing your buyer persona’s
Plotting and analysing your buyer’s journey
Conversion funnels and customer value optimisation
Content marketing mastery
Paid traffic and customer acquisition mastery
Email marketing and list building
Social and community management
Marketing analytics and data science
Testing and conversion optimisation
If you do not have these skills onboard, you are unlikely to ever reach the kind of results that will take your company to market dominance in your industry category. Most companies don’t.
This is the reason why you may now finally be ready, to turn to an Inbound Marketing Agency to assist you with your digital marketing goals.
Simply click the button below for a free, no obligation, telephonic or real life consultation.
We assist in helping marketing and sales communicate what the best process of leads handover should be and build your campaigns from there (Smarketing).
We also understand that quick and effective results are what validates future budget allocations and thus endeavour to start of with driver campaigns that produce results at the outset, before moving on to builder campaigns that provide longer term sustainability and ongoing sales leads.
Let’s start with your current digital marketing assets and decide how to make them profitable, where possible.
To get started we will help you to:
We have assisted many companies through the years to become very successful online, one of our clients Consolidated Performance Projects, received leads to the value of R42M in just their first campaign for their new steel warehouse construction business, another client, Oneserv had a R1M product and we helped them generate over R500M in product sales.
Our mantra is, to ensure your marketing profitability above all else.
We achieve this by adhering to the following set of guidelines:
Don’t over complicate matters
Provide campaign packages inline with our client’s budgets and expectations
Start with the launchpad items that produce the best results first
Ensure there are lead creation assets for each stage of your buyer’s journey
Can we provide 10X results - will you make 10X the amount of money you spend back in the 0 to 24 month period after our implementation?
FRONTPAGE Media - turning information into intelligence and intelligence into action.