Hi, I'm Leon. I head up the digital marketing strategy for FRONTPAGE Media and in this article, I am introducing the new Growth Driven Design method for creating online and website driven assets.
The problem is that traditional website design processes simply do not work anymore.
Many companies are still using too much of an old school, set and forget approach to their website.
They simply build a new website and then do very little to build on it from there.
Simply adding the odd blog post, or an instruction from a company executive “here, I think you need to add this to our website” approach just wont bring in the sales.
Then 2 or 3 years later, the company realizes that their website now looks dated and it’s time for a re-design.
However, it’s not entirely the companies fault, their web design company should have stood by them and ensured that the website becomes a marketing asset.
In fact, your website design company should have from the outset provided you with an ongoing contingency plan to ensure that your website becomes your…
Well, traditional web design has changed, FRONTPAGE Media has discovered and mastered the secret to your ongoing profitable website success.
So you can!
Provide your sales team with red hot, ready to convert deals, daily
Sell more products directly online
Effectively nurture new prospective customers from being marketing qualified leads (MQL’s) to being sales qualified leads (SQL’s)
Massively improve your brand exposure to all corners of the web
Successfully launch new products online
Become recognized as the go-to authority in your industry or niche
Dominate your market online
Simply click the button below and for a free, no obligation, telephonic or real life consultation.
Growth-driven design is a process of continuous website design. It focuses on fusing marketing goals with website design and development, and it allows the marketer to test theories and run experiments to find out what actually works best for the customer.
The strategy phase of the GDD process is where we map out the complete future action plan for your digital marketing strategy and how your website fits into the process.
It also requires developing buyer personas, researching current/historical data, and developing the strategy/story of the homepage design.
2. The Launch Pad Website
GDD starts with a shorter design period prior to launch date. After launch date,
User tracking (video & heat maps etc) allows us to devise the best lead generation tactics and create better visitor experiences based on what we learn.
We fast track the launch of your website to within 30 days (no more 3 to 4 month re-designs), you start with your most important and effective assets first.
3. Continuous Improvement
The next 12 months turns your website into a resounding sales focused success and establishes your company as the authority in your industry. This happens because each month we build on the previous months results and we follow a carefully mapped sequence of improving your audience results, value, usability, conversion optimisation, stickiness, personalization, assets and building brand promoters.
FRONTPAGE Media - turning information into intelligence and intelligence into action.
Simply click the button below and arrange a free, no obligation, telephonic or real life consultation.